Awareness and advocacy campaigns

Pain Canada’s public awareness and advocacy campaigns mobilize people with pain, organizations and institutions across Canada to draw attention to chronic pain and advocate for action to make pain a priority. Please join us to make your voice heard and drive action on pain in Canada.

Since we began in the summer of 2021, more than 500 people and organizations have participated in our campaigns, including more than 40 official campaign partner organizations, ranging from health associations, non-profits, unions, Indigenous organizations, and hospitals, and our messages calling for action on pain have received more than nine million impressions and reached nearly three million Canadians.

Campaign successes





2.7 million


9.4 million


*May 2021-March 2022

National Pain Awareness Week toolkit

November 6-12, 2022 is National Pain Awareness Week in Canada, a time to raise awareness of chronic pain and its impact on the one in five Canadians who live with it.

Get the National Pain Awareness Week toolkit

#PrioritizePain toolkit

The #PrioritizePain campaign brings together leaders in pain advocacy, research, and health care, to join people with pain and their families in supporting the recommendations in An Action Plan for Pain in Canada and to advocate for their implementation.

Get the #PrioritizePain toolkit

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