One in five Canadians lives with chronic pain, a disease associated with the lowest quality of life among all chronic health conditions. Pain impacts people of all ages, genders and backgrounds but, as with many health conditions, it does not affect us equally. Instead, it disproportionately impacts children, seniors, people living in poverty, people living with mental health and substance use disorders, those working in the trades and transportation industries, veterans, Indigenous peoples, certain ethnic and racialized communities, LGBTQ2S people, those who have experienced past trauma or violence, persons with disabilities, and women.

Pain also has a tremendous economic impact. In 2019 alone, the direct (health care) and indirect (lost production) costs of chronic pain in Canada totalled $38.2 to $40.3 billion.

All Canadians, no matter who they are or where they live, should have equitable access to timely and evidence-based care and support. That’s why we’re asking for your help to make pain a priority.


The Canadian Pain Task Force was established in 2019 to provide advice and information to Health Canada to inform an improved approach to prevent and manage chronic pain. Its final report, An Action Plan for Pain in Canada, lays out numerous recommendations for targeted actions necessary to improve outcomes for the nearly eight million Canadians living with chronic pain and to reduce pain’s impact on families, communities, and society.


The #PrioritizePain campaign brings together leaders in pain advocacy, research, and health care, to join people with pain and their families in supporting the recommendations in An Action Plan for Pain in Canada and to advocate for their implementation.



Add your voice to the call to #PrioritizePain. The tools below make it easy for individuals and organizations to make their voices heard on the issue of pain in Canada.

To access these tools in French, click here.

Traditional tools for organizations 

Social media tools for everyone

Advocacy letter tools for individuals 

We encourage you to write to your Member of Parliament to let them know you support the recommendations in An Action Plan for Pain in Canada and to ask for their leadership to ensure the recommendations are implemented. Not sure what to say? Use these tools to get started! 

Let your local media contacts know about your organization’s support for the recommendations in An Action Plan for Pain in Canada using the following media tools:

Add your voice to the online conversation using the #PrioritizePain hashtag and these social media tools:


Wabanaki Two-Spirit Alliance

About the #PrioritizePain campaign

The #PrioritizePain campaign is a national awareness and advocacy campaign to amplify the recommendations in the Canadian Pain Task Force’s final report to Health Canada, An Action Plan for Pain in Canada, and to advocate for their implementation. In partnership with dozens of leading pain and pain-related organizations, advocates and institutions across Canada and internationally, the campaign is coordinated by the Association Québécoise de la Douleur Chronique (AQDC), Pain BC, and Solutions for Kids in Pain (SKIP).